What if there was a way of thinking that helped translate innovation into a more universal problem solving language?

Our partners and friends at GreenHouse developed a cognitive tool, called the Innovation Heuristic, that provides a new approach to tackling specific social challenges. In order to advance their thinking and application of the tool, they needed a way to obtain additional feedback from other social innovators.

Together, we helped develop the Social Supercomputer. Through our understanding of the Innovation Heuristic and our expertise in experience design and game design principles, we developed a complimentary brand strategy and identity and supporting user experience for a beta launch of this new product.

As the beta continues, we’re helping advance the experience of the product by incorporating additional thinking and strategy its experience. The goal is to put the Innovation Heuristic into the hands of more people that could use a fresh and truly innovative means to tackling social challenges.