Our partners and friends at GreenHouse developed a cognitive tool, called the Innovation Heuristic, that provides a new approach to tackling specific social challenges. In order to advance their thinking and application of the tool, they needed a way to obtain additional feedback from other social innovators.
Together, we helped develop the Social Supercomputer. Through our understanding of the Innovation Heuristic and our expertise in experience design and game design principles, we developed a complimentary brand strategy and identity and supporting user experience for a beta launch of this new product.
As the beta continues, we’re helping advance the experience of the product by incorporating additional thinking and strategy its experience. The goal is to put the Innovation Heuristic into the hands of more people that could use a fresh and truly innovative means to tackling social challenges.
It's hard enough to find a good designer when you know exactly what you want. But when you have an idea that is still evolving, it's even more of a challenge. Inzovu rose to the challenge in their work on the Social Supercomputer site, giving us the flexibility we needed to develop the concept while also advancing our thinking through sketches and prototypes. That's only possible with someone like Jason Ulaszek who understands not just the ins and outs of the design process, but where that...